MARKETING THE HIGH-PERFORMANCE HOME
Builders, architects, developers, and marketing professionals must all communicate energy and climate performance. Here’s how.
Even a few years ago, those in the market for a new home didn’t think much about what was going on inside the walls. Energy performance upgrades were firmly on the “nice-to-have” list, behind features such as walk-in closets and kitchen-island prep sinks.
But that’s changing. The climate emergency is now front of mind for British Columbians, and more homebuyers want to be part of the solution. Energy performance loomed large in the 2020 Canadian Home Builders Association (CHBA) national survey of buyer preferences. In a Top 10 list of most desirable features in a new home, four directly relate to increased energy performance.